Public opinion polling refers to the process of collecting data on individuals' opinions and attitudes towards certain issues or candidates. This is done through surveys or questionnaires, usually conducted by professional polling organizations.
Related terms
Sampling Bias: Sampling bias occurs when the sample used in a poll does not accurately represent the larger population being studied.
Margin of Error: The margin of error represents the degree of uncertainty or potential error that exists in any statistical estimate.
Nonresponse Bias: Nonresponse bias refers to the possibility that those who choose not to participate in a poll may have different opinions than those who do participate.