Demographics: Demographics encompass characteristics such as age, gender, race/ethnicity, income level, education level, and geographic location that can influence political preferences.
Ideology: Ideology refers to a set of beliefs or principles that guide an individual's political views and actions. It can include liberal, conservative, or moderate ideologies.
Partisanship: Partisanship relates to an individual's strong affiliation with a particular political party or group. Party identification often shapes one's political preferences and voting behavior.