Digital media: Refers to electronic platforms or tools used for creating, storing, and distributing content such as videos, images, and text.
Social media analytics: The practice of using data analysis tools to examine social media interactions and patterns in order to gain insights into audience behavior and preferences.
Virtual reality (VR): A technology that creates a simulated environment through computer-generated visuals and sounds, allowing users to interact with the virtual world. It has potential applications in various fields including presidential communication.