Targeted Marketing

Definition

Targeted marketing refers to the practice of tailoring advertisements and promotional messages to specific individuals or groups based on their demographics, interests, or online behavior.

Related terms

Demographics: Information about a group of people such as age, gender, income level, or location that helps marketers understand their target audience better.

Behavioral Tracking: The process of collecting data about an individual's online activities and behaviors to create personalized advertisements.

Ad Retargeting: A technique where ads are shown to users who have previously interacted with a website or product, increasing the chances of conversion.