Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Targeted advertising refers to the practice of delivering personalized advertisements to specific individuals or groups based on their demographics, interests, or online behavior.
Related terms
Demographics: Demographics refer to characteristics such as age, gender, income, and location that are used to categorize and target specific groups of people.
Personalization: Personalization involves customizing content or experiences to suit individual preferences or needs.
Behavioral targeting: Behavioral targeting is a technique used in targeted advertising that analyzes an individual's online behavior (such as websites visited or items purchased) to deliver relevant ads.