Targeted advertising refers to the practice of delivering personalized advertisements to specific individuals or groups based on their demographics, interests, or online behavior.
Imagine you're shopping at a mall and suddenly receive coupons for your favorite stores. Targeted advertising is like those coupons - they are tailored specifically for you based on your preferences and shopping habits.
Demographics: Demographics refer to characteristics such as age, gender, income, and location that are used to categorize and target specific groups of people.
Personalization: Personalization involves customizing content or experiences to suit individual preferences or needs.
Behavioral targeting: Behavioral targeting is a technique used in targeted advertising that analyzes an individual's online behavior (such as websites visited or items purchased) to deliver relevant ads.
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