Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Public opinion refers to the collective beliefs, attitudes, and preferences of the general public on various issues. It can influence government policies and decision-making.
Related terms
Political socialization: The process through which individuals acquire their political beliefs and values from their family, school, media, etc.
Opinion polls/surveys: Tools used to measure and gauge public opinion on specific topics or issues.
Bandwagon effect: The tendency for individuals to adopt certain beliefs or behaviors because they perceive them to be popular or widely accepted by others.