Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Weibo is a popular Chinese social media platform often referred to as 'China's Twitter.' It allows users to post short messages, share photos and videos, follow other users, and engage in discussions on various topics.
Related terms
WeChat: WeChat is another widely used Chinese social media platform that offers more comprehensive features beyond just microblogging. It includes messaging, payment services, mini-programs, and more.
Douyin (TikTok): Douyin, known internationally as TikTok, is a short-video sharing app that has gained immense popularity in China and worldwide. While it differs from Weibo in format, both platforms serve as avenues for content creation and sharing.
KOL (Key Opinion Leader): KOLs are influential individuals on social media platforms who have amassed large followings due to their expertise or popularity in specific fields. They play an important role in shaping trends and opinions on platforms like Weibo.