The act of applying cosmetics, such as foundation, lipstick, eyeshadow, etc., to enhance one's appearance.
美容 (Měiróng): Activities or products used to maintain or improve one's physical appearance.
彩妆 (Cǎizhuāng): Products used for beautifying purposes, including makeup items like foundation, mascara, blush, etc.
卸妆 (Xièzhuāng): The process of taking off the applied cosmetics from the face using cleansers or other specific products.