End-plate potential is a localized depolarization of the muscle fiber membrane at the neuromuscular junction, caused by the binding of acetylcholine released from motor neurons to receptors on the muscle cell. This event plays a crucial role in initiating muscle contraction, as it triggers a series of events that lead to the generation of action potentials in the muscle fibers. The end-plate potential is essential for transmitting signals from nerves to muscles, enabling coordinated movement.