In George Orwell's '1984', the term 'eyes' refers to the pervasive surveillance by the Party through telescreens and the Thought Police, representing the loss of privacy and individual freedom. This constant observation creates an atmosphere of fear and paranoia, compelling citizens to conform to Party ideologies. The idea of 'eyes' embodies the central theme of control and oppression in dystopian societies, where personal thoughts and actions are monitored to maintain power.