Sales promotions

Definition

Sales promotions are targeted, time-limited marketing efforts aimed at quickly increasing consumer interest and sales of a product or service. They often include discounts, coupons, contests, or free samples to stimulate immediate purchases.

Related terms

Discounts:

A reduction in the price of goods or services offered to customers to encourage purchase.

Coupons:

Vouchers entitling the holder to a discount for a particular product or service.

Free Samples: Small portions or trial versions of a product distributed free of charge to consumers to encourage trial and purchase