💼intro to business review

Marketing intermediaries

Written by the Fiveable Content Team • Last updated August 2025
Written by the Fiveable Content Team • Last updated August 2025

Definition

Marketing intermediaries are organizations that assist in moving products from producers to consumers by performing various distribution functions. They play a crucial role in the efficient and effective distribution of goods and services, facilitating transactions and reducing transaction costs.

AP course connection

Topic 12.1: 12.1 The Nature and Functions of Distribution (Place)

Unit 12
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