The Merrie Monarch is an annual hula festival and competition held in Hilo, Hawaii, that celebrates and promotes Hawaiian culture, particularly through the art of hula. Established in 1964, it serves as a platform for the revival and preservation of Hawaiian language and cultural practices, showcasing traditional hula performances along with other cultural events. The festival is named after King David Kalฤkaua, known as the 'Merrie Monarch,' who was instrumental in reviving Hawaiian arts and culture during his reign in the late 19th century.