The theory of perceptual set refers to the tendency for our expectations, beliefs, and previous experiences to influence how we perceive and interpret sensory information. It suggests that our perceptual system is not purely objective but is instead influenced by our internal biases and mental frameworks.
Perceptual set theory explores how expectations, context, emotions, and culture shape our perceptions. Gestalt psychology heavily influences it, emphasizing that the whole of anything is greater than its parts.
Famous studies by Jerome Bruner and Leo Postman (1949) demonstrated that prior expectations influence perception. Participants often saw what they expected to see, rather than what was actually there, highlighting the power of perceptual sets.