Written by the Fiveable Content Team • Last updated August 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated August 2025
Definition
Sperling's iconic memory theory suggests that the sensory memory stores a visual image of everything we see for a brief moment before it fades away. This theory explains how we can briefly perceive and recall a large amount of visual information.