Confirmation bias: Confirmation bias is a cognitive tendency where individuals selectively search for or interpret information in a way that confirms their existing beliefs.
Cognitive dissonance: Cognitive dissonance refers to the discomfort experienced when individuals hold conflicting thoughts, beliefs, or attitudes. It often leads people to seek consistency by rejecting contradictory evidence.
Belief perseverance: Belief perseverance occurs when individuals continue to hold onto their pre-existing beliefs even after being presented with evidence that contradicts those beliefs.