Normative social influence: Normative social influence occurs when people conform due to their desire to fit in and avoid rejection from a group.
Informational social influence: Informational social influence happens when individuals conform because they believe that others' opinions or actions are correct and provide valuable information.
Compliance:Compliance refers to a change in behavior in response to a direct request from someone who has no authority over the person. It often occurs due to social pressure or the desire for rewards or avoidance of punishment.