Cognitive dissonance: The psychological discomfort experienced when individuals hold conflicting beliefs or attitudes. For example, if someone has positive attitudes towards taking action on climate change but fails to do so personally.
Confirmation bias: The tendency for individuals to seek out and favor information that confirms their existing beliefs or attitudes. In the context of climate change, someone with negative attitudes may actively search for evidence that supports their skepticism.
Persuasion techniques: Strategies used to influence others' attitudes or behaviors. Psychologists might study various persuasion techniques (e.g., appeal to emotions, social norms) in relation to changing adults' attitudes towards climate change.