Social exchange theories explain relationships through economic principles, viewing interactions as transactions where people seek to maximize rewards and minimize costs. These theories explore how individuals evaluate relationships based on fairness, resource exchange, and cost-benefit analysis.
Relationship satisfaction depends on comparing outcomes to personal standards and available alternatives. Understanding these concepts helps explain why people stay in or leave relationships, and how they navigate the complex world of interpersonal connections.
Social Exchange Theories
Foundations of Social Exchange Theory
- Social exchange theory explains social behavior through economic principles
- Assumes people seek to maximize rewards and minimize costs in relationships
- Views relationships as transactions where resources are exchanged
- Resources exchanged include tangible goods (money, gifts) and intangible benefits (love, status)
- Proposes individuals calculate the value of a relationship by subtracting costs from rewards
- Predicts people will maintain relationships where rewards outweigh costs
Equity Theory and Fairness in Relationships
- Equity theory focuses on fairness and balance in relationships
- Proposes people are most satisfied when their input-to-outcome ratio matches their partner's
- Defines inputs as contributions to the relationship (effort, time, resources)
- Outcomes represent benefits received from the relationship (love, support, material goods)
- Suggests inequity leads to distress and attempts to restore balance
- Overbenefited partners may experience guilt and increase contributions
- Underbenefited partners often feel anger and may decrease their inputs
Interpersonal Resource Theory
- Interpersonal resource theory categorizes six types of resources exchanged in relationships
- Love includes affection, warmth, and comfort
- Status involves respect, prestige, and social standing
- Information encompasses advice, opinions, and instructions
- Money represents any form of currency or financial assets
- Goods refer to tangible items or products
- Services involve tasks or favors performed for others
- Proposes different relationship types emphasize distinct resource exchanges (romantic relationships focus on love, work relationships prioritize money and status)
Evaluating Relationships
Cost-Benefit Analysis in Relationships
- Cost-benefit analysis involves weighing the positive and negative aspects of a relationship
- Costs include time, effort, emotional investment, and potential drawbacks
- Benefits encompass emotional support, companionship, and shared experiences
- People assess whether the overall benefits justify the costs involved
- Positive relationships typically have a favorable cost-benefit ratio
- Individuals may end relationships when costs consistently outweigh benefits
- This analysis often occurs subconsciously in day-to-day interactions
Comparison Levels and Satisfaction
- Comparison level represents the standard against which individuals evaluate their relationships
- Shaped by past experiences, observations of others, and cultural expectations
- High comparison levels result from positive past relationships or idealized expectations
- Low comparison levels may stem from negative relationship histories or low self-esteem
- Satisfaction occurs when relationship outcomes exceed the comparison level
- Dissatisfaction arises when outcomes fall below the comparison level
- Comparison levels can change over time based on new experiences and information
Alternatives and Relationship Stability
- Comparison level for alternatives refers to the perceived quality of available relationship options
- Includes the possibility of being single or forming new relationships
- High-quality alternatives may decrease commitment to current relationships
- Low-quality alternatives often increase dependence on existing partnerships
- Influences decisions to stay in or leave relationships
- Affected by factors such as attractiveness, social skills, and opportunities to meet new people
- Can change based on life circumstances (entering a new social environment, personal growth)
Relationship Norms
The Reciprocity Norm and Its Impact
- Reciprocity norm dictates that people should return favors and treat others as they are treated
- Plays a crucial role in initiating and maintaining social relationships
- Encourages cooperation and mutual benefit in interpersonal interactions
- Operates across various cultures and social contexts
- Can lead to both positive (mutual support) and negative (revenge) outcomes
- Influences gift-giving behaviors and social obligations
- Creates a sense of indebtedness when favors are not reciprocated
- Helps establish trust and predictability in social exchanges
- Can be exploited in marketing and persuasion techniques (free samples, reciprocal concessions)
- May create pressure to maintain unwanted relationships due to perceived obligations