Monopolistic competition combines features of monopoly and perfect competition. Firms sell differentiated products and face downward-sloping demand, giving them some price-making power. In the short run, a firm can earn positive, negative, or zero economic profit. Because barriers to entry are low, positive profit attracts new entrants, shifting each firm's demand curve left until economic profit reaches zero in the long run. The long-run equilibrium has the demand curve tangent to ATC, so P = ATC but P > MC, meaning the firm still operates with excess capacity.
- Short-run equilibrium: Firm sets Q where MR = MC and reads P off demand. Profit or loss depends on whether P is above or below ATC at that quantity.
- Long-run equilibrium: Free entry and exit drive economic profit to zero. Demand shifts left (entry) or right (exit) until the demand curve is tangent to ATC.
- Excess capacity: In long-run equilibrium, the firm produces less than the output that minimizes ATC. The gap between actual output and minimum-ATC output is excess capacity.
- Allocative inefficiency: Even in long-run equilibrium, P > MC, so the market underproduces relative to the socially optimal quantity and deadweight loss persists.
- Product differentiation and advertising: Firms use advertising and non-price competition to shift demand rightward and make it less elastic, maintaining some pricing power.
Draw the long-run monopolistic competition graph. Label the point where demand is tangent to ATC, mark the MR = MC quantity, and explain why P > MC even though economic profit is zero.