Advertising Campaigns

Definition

Advertising campaigns are strategic efforts by companies or organizations to promote their products, services, or ideas through various media channels. These campaigns are designed to capture the attention and persuade the target audience to take a specific action, such as making a purchase or changing their perception.

Related terms

Target Audience: The specific group of people that an advertisement is intended to reach and influence.

Persuasion:

The act of intentionally influencing someone's attitudes, beliefs, or behaviors through communication techniques.

Marketing Strategy: The overall plan devised by companies to reach their marketing goals, including selecting target markets, positioning products/services, and determining promotional tactics.