key term - Advertising

Definition

Advertising is the act of promoting a product, service, or idea through various forms of media to target audiences. It aims to persuade potential consumers to purchase or engage with what is being advertised.

Related terms

Persuasion Techniques:

These are strategies used in advertising to influence consumer attitudes and behaviors such as emotional appeals, celebrity endorsements, and social proof.

Target Audience: It refers to the specific group of people whom an advertisement is designed for and aims to reach.

Media Literacy: This involves understanding how media messages are constructed and critically analyzing them for accuracy, bias, credibility, and intended effects.