Honors Marketing
Motivation refers to the internal and external factors that stimulate desire and energy in individuals to be continually interested and committed to a task, goal, or idea. It drives consumers' decisions and behaviors, influencing what they buy, how they evaluate products, and how they engage with brands. Understanding motivation is essential in comprehending how consumers navigate their choices and the influences that affect their behavior in the marketplace.
congrats on reading the definition of Motivation. now let's actually learn it.