Bhakti refers to a deep, personal devotion to a deity or divine figure in Hinduism, characterized by love, surrender, and a sense of intimacy with the divine. This form of devotion emphasizes a direct relationship with God, often expressed through prayers, songs, rituals, and an emotional connection that transcends ritualistic practices. Bhakti plays a significant role in the non-dualistic philosophy of Vedanta, as it highlights the belief that individual souls can unite with the ultimate reality, or Brahman, through love and devotion.