Hare Krishna refers to the International Society for Krishna Consciousness (ISKCON), which is a religious movement founded in the 1960s that promotes the teachings of the Bhagavad Gita and emphasizes devotion to Lord Krishna. This movement is significant in the context of globalized culture after 1900, as it reflects the blending of Eastern spirituality with Western values and has contributed to the spread of Hinduism outside of its traditional geographic boundaries.