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Priming

Definition

Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Analogy

Consider priming like setting up dominoes. Once you knock down one (the prime), it triggers a chain reaction affecting how all subsequent dominoes fall (the responses).

Related terms

Implicit Memory: This type of memory involves recollection that does not require conscious thought—it's automatic and uses past experiences to remember things without thinking about them, much like priming.

Cognitive Bias: These are systematic errors in thinking that affect decisions and judgments we make. Priming can sometimes lead us into these biases by influencing our perceptions subconsciously.

Perceptual Set: A perceptual set is our readiness or expectation to perceive something in a particular way, which can be influenced by factors such as priming.

"Priming" appears in:

Practice Questions (4)

  • In psychology, what does "priming" refer to?
  • How does priming affect our implicit memories?
  • How does priming influence retrieval?
  • What best explains why priming, a form of implicit memory, would make it more likely for someone to recall a word that is semantically related?


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© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.