Central route persuasion: This term refers to the process of attitude change that occurs when individuals carefully evaluate and consider the arguments and information presented in a persuasive message.
Peripheral route persuasion: This term refers to the process of attitude change that occurs when individuals are influenced by superficial cues like attractiveness or credibility of the source rather than engaging in thoughtful evaluation.
Elaboration likelihood model: This model explains how attitudes can be changed based on two different routes - central and peripheral.