Decision making refers to the process of selecting an option among different alternatives based on certain criteria and preferences. It involves evaluating potential outcomes, weighing pros and cons, and ultimately making a choice.
Confirmation bias is the tendency to search for or interpret information in a way that confirms our preexisting beliefs.
Rational Choice Theory: Rational choice theory suggests that individuals make decisions by weighing the costs and benefits of different options, aiming to maximize their own self-interest.