The flapper movement was a cultural phenomenon in the 1920s characterized by young women who embraced a new sense of freedom and independence, often rejecting traditional norms of femininity. Flappers were known for their distinctive fashion, including shorter hemlines, bobbed hair, and bold makeup, which symbolized their rebellion against societal expectations and their desire for personal liberation. This movement was a significant part of the broader cultural and social changes of the era, reflecting shifts in gender roles, sexuality, and modernity.