key term - Streaming disruption

Definition

Streaming disruption refers to the significant changes and challenges that traditional television broadcasting faces due to the rise of streaming services. This shift has altered how content is consumed, marketed, and promoted, as audiences increasingly prefer on-demand viewing over scheduled programming. Consequently, traditional marketing and promotional strategies must adapt to engage viewers in a landscape dominated by digital platforms.

5 Must Know Facts For Your Next Test

1. Streaming disruption has led to a decline in traditional TV viewership as audiences favor platforms like Netflix and Hulu for their on-demand content.
2. Advertisers are now shifting budgets towards digital marketing strategies to effectively reach viewers who have moved away from linear television.
3. The popularity of binge-watching has changed how shows are marketed, with entire seasons often being released at once to drive engagement.
4. Streaming platforms utilize data analytics to understand viewer behavior, allowing for more targeted marketing efforts compared to traditional methods.
5. Content creation has evolved, with many streaming services investing heavily in original programming, creating a competitive landscape for attracting audiences.

Review Questions

• How has streaming disruption influenced the marketing strategies used by traditional television networks?
  • Streaming disruption has pushed traditional television networks to rethink their marketing strategies. With viewers increasingly opting for streaming services, networks must focus on digital marketing techniques to reach their audience effectively. This includes utilizing social media, targeted ads, and influencer partnerships to promote their shows, contrasting with the older methods that relied heavily on broad-reaching advertisements and scheduled broadcasts.
• In what ways has consumer behavior changed due to streaming disruption, and how does this affect television promotion?
  • Consumer behavior has shifted significantly with streaming disruption, as viewers now prefer on-demand content over scheduled programming. This change affects television promotion because networks must now engage audiences who may not be watching during traditional time slots. Strategies like releasing trailers on social media, creating buzz through online campaigns, and leveraging user-generated content have become essential to capturing the attention of potential viewers.
• Evaluate the long-term implications of streaming disruption on the future of television marketing and promotion.
  • The long-term implications of streaming disruption on television marketing and promotion include a complete transformation of how content is created, distributed, and consumed. As streaming services continue to dominate the landscape, traditional networks may struggle to maintain relevance unless they adapt by incorporating digital strategies that resonate with modern audiences. Additionally, the shift towards data-driven marketing will likely continue to shape promotional efforts, emphasizing the need for networks to create personalized experiences that cater to individual viewer preferences.

Related terms

SVOD: Subscription Video On Demand, a streaming service model where users pay a monthly fee for access to a library of content.

Cord-cutting: The trend of consumers canceling their traditional cable or satellite television subscriptions in favor of streaming services.

Content fragmentation: The division of audiences across numerous platforms and channels, making it challenging for marketers to reach large groups of viewers.