Social Psychology
Cultivation Theory is a social theory that examines the long-term effects of media, particularly television, on viewers' perceptions of reality. It suggests that heavy exposure to media content, especially violent or negative themes, can shape individuals' beliefs and attitudes about the world, leading them to perceive it as more dangerous or threatening than it actually is. This theory emphasizes the cumulative impact of media consumption over time, highlighting how consistent portrayals can distort viewers' understandings of social norms and reality.
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