Diagonal Onsager coefficients are elements of the matrix that relates thermodynamic fluxes to their corresponding driving forces in a non-equilibrium thermodynamic system. They represent the response of a system's fluxes, such as heat or particle flow, to their own gradients, indicating that the system can exhibit self-coupling effects. These coefficients are essential in describing how changes in one thermodynamic variable influence another, providing a foundational understanding of irreversible processes.