Mass Media and Society

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Satellite technology

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Mass Media and Society

Definition

Satellite technology refers to the use of artificial satellites to transmit data and communication across vast distances. It has revolutionized mass media by enabling global broadcasting, telecommunications, and internet access, allowing people to connect and share information like never before.

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5 Must Know Facts For Your Next Test

  1. Satellite technology emerged in the mid-20th century, with the launch of Sputnik 1 by the Soviet Union in 1957 marking the beginning of the space age.
  2. The introduction of commercial satellites in the 1970s transformed television broadcasting by allowing signals to be transmitted over long distances without relying on terrestrial towers.
  3. Satellite radio services were launched in the early 2000s, offering listeners hundreds of channels of music, news, and entertainment without the limitations of traditional FM/AM radio.
  4. Satellites play a crucial role in weather forecasting, providing meteorologists with real-time data on atmospheric conditions and enabling accurate predictions.
  5. The development of miniaturized satellite technology has led to an increase in the number of small satellites being launched, often for purposes such as Earth observation and research.

Review Questions

  • How did the launch of Sputnik 1 influence the development of satellite technology and its role in mass media?
    • The launch of Sputnik 1 in 1957 was a pivotal moment that marked the beginning of satellite technology. It ignited a space race and inspired further advancements in satellite communications. This development laid the groundwork for future satellites that would enable global broadcasting and telecommunications, transforming how information is disseminated across the world and influencing mass media significantly.
  • In what ways did commercial satellites change television broadcasting during the 1970s?
    • Commercial satellites revolutionized television broadcasting in the 1970s by allowing signals to be transmitted directly from satellites to homes. This innovation eliminated the need for extensive networks of terrestrial towers, enabling broadcasters to reach wider audiences with clearer signals. It opened up new possibilities for cable television and eventually led to the emergence of hundreds of channels catering to diverse viewer interests.
  • Evaluate the impact of satellite technology on global communication and information sharing in contemporary society.
    • Satellite technology has had a profound impact on global communication and information sharing. It allows for instantaneous transmission of data, enabling people from different parts of the world to connect in real time. This technology supports various services like satellite television, internet access, and weather monitoring. Additionally, it plays a vital role in emergency response efforts by facilitating communication during natural disasters, showcasing its importance in modern society.
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