💼intro to business review

Disney

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

Disney is a global entertainment conglomerate known for its film studio, theme parks, and merchandise, playing a significant role in shaping business practices related to branding, marketing, and corporate social responsibility. It exemplifies how a company can influence and be influenced by cultural trends, ethical considerations in business decisions, and the importance of maintaining a positive public image.