key term - Disney

Definition

Disney is a global entertainment conglomerate known for its film studio, theme parks, and merchandise, playing a significant role in shaping business practices related to branding, marketing, and corporate social responsibility. It exemplifies how a company can influence and be influenced by cultural trends, ethical considerations in business decisions, and the importance of maintaining a positive public image.

Related terms

Branding: The process of creating a distinctive identity for a product or company through names, logos, and marketing strategies.

Corporate Social Responsibility (CSR): A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Stakeholder Management: The practice of acknowledging, understanding, and addressing the needs and concerns of all parties affected by the company’s operations