Massive resistance refers to the strategy employed by white segregationists in the United States, particularly in the South, to prevent the desegregation of public schools and other public facilities following the landmark Brown v. Board of Education decision in 1954. This approach involved a combination of legal, political, and social actions aimed at maintaining the status quo of racial segregation, often resulting in violent confrontations and civil unrest. The concept reflects a broader climate of opposition to civil rights advancements during this period.