The prisoner's dilemma is a fundamental concept in game theory that illustrates how two individuals might not cooperate, even if it appears that it is in their best interest to do so. In this scenario, each participant faces a choice: to either cooperate with the other or betray them for personal gain. The dilemma highlights the conflict between individual self-interest and collective benefit, often leading to suboptimal outcomes when both parties act in their own interest rather than cooperating.