The term 'ecell' refers to the cell potential or electromotive force (EMF) of an electrochemical cell, measured in volts. It indicates the ability of the cell to do electrical work and is influenced by factors such as temperature, concentration of reactants and products, and the nature of the electrodes. The value of ecell helps determine whether a redox reaction can occur spontaneously and is crucial for understanding how concentration differences can drive electrochemical processes.