The j operator is an imaginary unit used in electrical engineering to represent the square root of -1, denoted as $$j = \sqrt{-1}$$. This operator is crucial for expressing complex numbers in the form of a + jb, where 'a' is the real part and 'b' is the imaginary part. The j operator simplifies the analysis of alternating current (AC) circuits, enabling engineers to utilize phasor notation for representing voltages and currents in sinusoidal waveforms.