Light

Brand Name

Definition

A brand name is a unique name, logo, symbol, or design associated with a particular product or company that distinguishes it from competitors.

Analogy

Think of your favorite fast-food restaurant's logo. When you see that familiar golden arches or catchy slogan, you immediately know what company it represents. That visual symbol is their brand name – it helps customers identify and differentiate them from other restaurants.

Related terms

Brand Loyalty: Brand loyalty refers to customers' strong preference for one particular brand over others, often due to positive experiences or emotional connections built through effective branding strategies.

Brand Equity: Brand equity measures the value and strength of a brand based on factors such as customer recognition, loyalty, perceived quality, and reputation in relation to its competitors.

Brand Extension: Brand extension occurs when a well-established brand expands its product line by introducing new products that are related to the brand's core values and target market.