Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Visual rhetoric refers to the use of images, graphics, and visual elements to communicate and persuade. It involves analyzing how visuals are constructed and how they influence meaning and audience response.
Related terms
Composition: Composition in visual rhetoric refers to the arrangement of elements within an image or design. It involves considering factors such as balance, contrast, framing, and focal points.
Semiotics: Semiotics is the study of signs and symbols and their interpretation. In visual rhetoric, semiotics helps analyze how meaning is conveyed through various visual cues.
Persuasive Techniques: Persuasive techniques encompass different strategies employed in communication to influence an audience's beliefs or actions. In visual rhetoric, these techniques can include color psychology, symbolism, or use of testimonials.