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AP Gov



Unit 2

2.7 Presidential Communication

1 min readjune 11, 2020


Akhilesh Shivaramakrishnan

AP US Government 🏛️

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Modern technology has redefined the way in which the President interacts with citizens as well as other branches of government. 

Modern Tech📱

Modern technology and the use of social media have allowed for a more rapid response to political issues. This also means quicker response from the public as to their approval of presidential elections.
Presidential approval ratings fluctuate📈: rising at the beginning of administrations, during times of crisis, and times of economic growth. They fall during political scandals and high unemployment or lack of economic growth.

The Bully Pulpit and Impact on Policymaking

The President has the ability to be on TV and other media platforms in an instant. Key examples of influential media appearances include speeches such as the State of the Union. 📺
The President often gets much more media coverage than members of Congress, which allows for the President to use the “bully pulpit” and promote his/her agenda.
Communication is a very essential quality and the fact that all citizens are the President’s constituents allows the President to get more media coverage than any single member of Congress.
🎥 Watch: AP GOPO - Roles of the President


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