The equation ∇ · j = 0 represents the continuity equation in the context of current density, stating that the divergence of the current density vector field, denoted by 'j', is zero. This implies that electric charge is conserved within a given volume and that any charge flowing into a region must also flow out, reflecting a steady-state condition. It emphasizes the relationship between charge density and current flow, underpinning the principles of electromagnetism and fluid dynamics.