Case strategy refers to the planned approach that an attorney takes in handling a legal matter, focusing on how best to present the case to achieve a favorable outcome for the client. This involves analyzing the strengths and weaknesses of the case, determining the appropriate legal arguments, selecting relevant evidence, and deciding on the most effective way to communicate these elements to a judge or jury. Building a strong attorney-client relationship is essential in developing a case strategy, as open communication and trust allow for better understanding of the client's goals and concerns.