Film and Media Theory
Advertising commodification refers to the process of transforming goods, services, or experiences into marketable items that can be bought and sold, often through persuasive advertising techniques. This concept highlights how media and advertisements shape consumer culture by turning not only products but also ideas, lifestyles, and identities into commodities that can be consumed. Understanding this process is essential for critically evaluating the impact of media on consumer behavior and society at large.
congrats on reading the definition of advertising commodification. now let's actually learn it.