CBS

Definition

CBS, or Columbia Broadcasting System, is one of the oldest and most prominent television networks in the United States, known for its extensive programming and influential role in the entertainment industry. Founded in 1927, CBS became a key player in the establishment of major networks, shaping television's growth and popularity. Its programming during the Golden Age of Television helped define American culture and set industry standards for broadcasting.

5 Must Know Facts For Your Next Test

1. CBS was originally founded as a radio network before transitioning to television and became a leading provider of news, sports, and entertainment programming.
2. During the 1950s and 1960s, CBS introduced popular series like 'I Love Lucy' and 'The Twilight Zone,' which significantly influenced American television storytelling.
3. CBS has a long-standing reputation for its news division, with programs like '60 Minutes' setting standards for investigative journalism.
4. In the 1970s, CBS faced competition from emerging cable networks, but continued to adapt its programming strategy to maintain its audience.
5. CBS played a crucial role in the transition to color television and has been at the forefront of technological advancements in broadcasting.

Review Questions

• How did CBS contribute to the establishment of major networks during its early years?
  • CBS contributed significantly to the establishment of major networks by expanding its reach through innovative programming and strategic partnerships with local affiliates. By successfully transitioning from radio to television, CBS set an example for other networks and played a pivotal role in creating a national broadcasting system. The network's early commitment to quality content helped establish the standards for what network television could achieve.
• What were some key television programs produced by CBS during the Golden Age, and how did they influence American culture?
  • During the Golden Age of Television, CBS produced groundbreaking programs such as 'I Love Lucy,' which revolutionized sitcoms with its innovative use of filming in front of a live audience. These shows not only entertained viewers but also addressed social issues and reflected the changing dynamics of American life. Programs like 'The Twilight Zone' pushed creative boundaries and influenced subsequent generations of storytellers by blending science fiction with social commentary.
• Evaluate the impact of CBS on television broadcasting as an industry throughout its history, particularly in relation to competition and technological advancements.
  • CBS's impact on television broadcasting has been profound, shaping industry standards through its commitment to quality programming and pioneering new technologies. As competition from cable networks increased, CBS adapted by diversifying its offerings and embracing innovations like color broadcasting. The network's ability to navigate these challenges while maintaining its position as a leading broadcaster demonstrates its resilience and influence in shaping both the medium of television and popular culture.

Related terms

Broadcasting: The transmission of audio and video content to a wide audience via television or radio signals.

Network Television: A system of broadcasting where multiple television stations are linked together to share programming content under a single brand or organization.

Prime Time: The block of time during the evening when the largest number of viewers watch television, typically from 8 PM to 11 PM, when networks schedule their most popular shows.