CBS

Definition

CBS, or Columbia Broadcasting System, is one of the major television networks in the United States, founded in 1927. It has played a crucial role in shaping American broadcasting and popular culture through its extensive programming, including news, sports, and entertainment shows. CBS has been a pioneer in television innovations and remains influential in the traditional media landscape.

5 Must Know Facts For Your Next Test

1. CBS was the first network to introduce color television broadcasting in 1951, significantly impacting how audiences experienced TV.
2. The network is known for iconic shows like 'I Love Lucy,' 'M*A*S*H,' and 'The Big Bang Theory,' which have become staples of American pop culture.
3. CBS News is a respected division of the network, known for its investigative journalism and programs like '60 Minutes' and 'Face the Nation.'
4. In 2000, CBS was acquired by Viacom, which later split into two separate companies, with CBS becoming part of ViacomCBS.
5. The CBS logo features a distinctive eye symbol, which has become synonymous with the brand and its identity in American television.

Review Questions

• How has CBS influenced American broadcasting and popular culture since its founding?
  • CBS has significantly influenced American broadcasting by introducing groundbreaking programming and technology, such as color television. Its shows have shaped popular culture, setting trends in comedy and drama that resonated with audiences. Additionally, CBS's commitment to quality journalism through programs like '60 Minutes' has established high standards for news reporting in traditional media.
• Evaluate the impact of CBS on the development of primetime television programming in America.
  • CBS has played a pivotal role in shaping primetime television programming by consistently delivering high-quality content that attracts large audiences. The network's innovative scheduling strategies and popular series have defined viewing habits and expectations for primetime slots. This influence has not only impacted other networks but also established CBS as a leader in creating shows that resonate with diverse audiences.
• Analyze how CBS's acquisition by Viacom affected its operations and strategic direction within the traditional media landscape.
  • The acquisition of CBS by Viacom brought about significant changes in operations and strategic direction. This merger allowed for increased collaboration between CBS's broadcast content and Viacom's vast array of entertainment properties. The synergy created through this partnership enabled CBS to expand its reach and diversify its programming offerings. However, the eventual split from Viacom emphasized the challenges traditional media companies face in adapting to changing market dynamics, leading CBS to focus on streaming and digital content strategies.

Related terms

Broadcasting: The distribution of audio or video content to a dispersed audience via electronic mass communication.

Television Network: An organization that provides content to a group of affiliated television stations across the country.

Primetime: The block of time during which the largest number of viewers are watching television, typically in the evening.