Advertising and Society explores how ads shape culture and vice versa. You'll analyze ad campaigns, study consumer behavior, and examine ethical issues in advertising. The course covers historical trends, psychological tactics, and the impact of digital media on modern advertising. You'll also learn about regulations, social responsibility, and global advertising practices.

Is Advertising and Society hard?

Advertising and Society isn't typically considered a tough course, but it does require critical thinking and analysis. The content is pretty interesting, which makes it easier to engage with. You'll need to keep up with readings and be prepared to discuss case studies. Some students find the theoretical concepts a bit challenging, but overall, it's manageable if you stay on top of the work.

Tips for taking Advertising and Society in college

Use Fiveable Study Guides to help you cram 🌶️
Create a swipe file of interesting ads you come across
Stay up-to-date with current advertising trends and campaigns
Practice analyzing ads critically, considering their cultural impact
Engage in class discussions – they're often where the best insights come from
Watch "Mad Men" for a dramatized look at the advertising industry's history
Read "Hey Whipple, Squeeze This" by Luke Sullivan for industry insights
Check out the documentary "The Century of the Self" for a deep dive into advertising psychology

Common pre-requisites for Advertising and Society

Introduction to Mass Communication: This course provides an overview of various forms of media and their impact on society. You'll learn about the basics of communication theory and media analysis.
Principles of Marketing: This class covers fundamental marketing concepts and strategies. You'll explore consumer behavior, market research, and the marketing mix.

Classes similar to Advertising and Society

Media and Culture: Examines the relationship between media and society. You'll explore how different forms of media influence and reflect cultural values and norms.
Consumer Behavior: Focuses on understanding why people make purchasing decisions. You'll study psychological and sociological factors that influence consumer choices.
Digital Marketing: Covers strategies for promoting products and services online. You'll learn about social media marketing, search engine optimization, and content marketing.
Public Relations: Explores how organizations manage their public image. You'll study communication strategies, crisis management, and stakeholder relationships.

Marketing: Focuses on creating, communicating, and delivering value to customers. Students learn about market research, branding, and developing marketing strategies.
Communications: Covers various forms of media and how information is shared. Students study journalism, public relations, and digital media production.
Business Administration: Provides a broad understanding of business operations. Students learn about management, finance, and entrepreneurship, often with a focus on marketing.
Psychology: Studies human behavior and mental processes. Students explore cognitive psychology, social psychology, and consumer behavior, which are all relevant to advertising.

What can you do with a degree in Advertising and Society?

Advertising Account Executive: Manages client relationships and oversees advertising campaigns. They act as a liaison between clients and the creative team, ensuring that campaigns meet client objectives.
Media Planner: Determines the best platforms and channels to reach target audiences. They analyze media consumption habits and create strategies for effective ad placement.
Brand Manager: Develops and maintains a company's brand identity. They oversee marketing efforts, product development, and ensure consistent brand messaging across all channels.
Market Research Analyst: Gathers and analyzes data on consumer behavior and market trends. They help companies understand their target audience and make informed marketing decisions.