You'll get the lowdown on creating and managing product brands, plus how to weave those brands into entertainment content. We cover brand identity, positioning, and storytelling techniques. You'll also learn about product placement, sponsored content, and how to measure the effectiveness of branded entertainment campaigns. It's all about making brands stick in people's minds through clever marketing strategies.

Is Product Branding and Branded Entertainment hard?

It's not a walk in the park, but it's not rocket science either. The concepts aren't super complicated, but you'll need to be creative and think outside the box. The tricky part is coming up with original ideas for branded content and understanding how to measure its impact. Some students find the practical projects challenging, but they're also the most fun part of the course.

Tips for taking Product Branding and Branded Entertainment in college

Use Fiveable Study Guides to help you cram for exams and quizzes. 🌶️
Watch popular TV shows and movies with an eye for product placement. It'll help you understand real-world applications.
Stay up-to-date with current marketing campaigns and branded content on social media platforms.
Practice creating mock brand strategies for existing products to hone your skills.
Collaborate with classmates on group projects – it mimics real-world agency work.
Check out the documentary "The Greatest Movie Ever Sold" by Morgan Spurlock for insights into branded entertainment.

Common pre-requisites for Product Branding and Branded Entertainment

Introduction to Marketing: This course covers the basics of marketing principles and practices. You'll learn about the 4 Ps (Product, Price, Place, Promotion) and consumer behavior.
Advertising and Promotion: This class dives into various advertising techniques and promotional strategies. You'll explore different media channels and how to create effective ad campaigns.
Consumer Behavior: This course focuses on understanding how and why consumers make purchasing decisions. You'll study psychological and sociological factors that influence consumer choices.

Classes similar to Product Branding and Branded Entertainment

Digital Marketing: Explores marketing strategies for online platforms and social media. You'll learn about SEO, content marketing, and social media advertising.
Public Relations: Focuses on managing a company's reputation and relationships with the public. You'll study crisis management, media relations, and communication strategies.
Content Marketing: Delves into creating and distributing valuable content to attract and retain customers. You'll learn about storytelling techniques, content strategy, and audience engagement.
Brand Management: Covers the process of creating and maintaining a strong brand identity. You'll explore brand equity, brand extensions, and brand revitalization strategies.

Marketing: Focuses on understanding consumer needs and creating strategies to promote products or services. Students learn about market research, advertising, and consumer behavior.
Advertising: Concentrates on creating persuasive messages to promote products, services, or ideas. Students study copywriting, media planning, and creative strategy.
Public Relations: Emphasizes managing communication between organizations and their audiences. Students learn about reputation management, crisis communication, and media relations.
Entertainment Management: Combines business principles with the entertainment industry. Students study event planning, talent management, and entertainment marketing strategies.

What can you do with a degree in Product Branding and Branded Entertainment?

Brand Manager: Develops and implements strategies to build and maintain a brand's identity and reputation. They work closely with marketing and product development teams to ensure consistent brand messaging across all platforms.
Content Strategist: Creates and manages content plans for brands across various media channels. They develop engaging stories and experiences that align with brand values and resonate with target audiences.
Entertainment Marketing Specialist: Develops marketing campaigns for movies, TV shows, music, or other entertainment products. They work on promotional partnerships, product placement deals, and cross-promotional strategies.
Social Media Manager: Manages a brand's presence on social media platforms. They create content, engage with followers, and develop strategies to increase brand awareness and loyalty through social channels.