You'll learn how to create and implement digital marketing strategies across various platforms. The course covers social media marketing, content creation, SEO, email campaigns, and analytics. You'll also explore customer behavior online, user experience design, and how to measure the success of your marketing efforts in the digital space.

Is Interactive Marketing Strategy hard?

It's not the easiest class, but it's definitely manageable. The concepts aren't too complex, but there's a lot to keep track of with all the different platforms and strategies. The trickiest part is staying up-to-date with the constantly changing digital landscape. But if you're into social media and tech, you'll probably find it pretty interesting.

Tips for taking Interactive Marketing Strategy in college

Use Fiveable Study Guides to help you cram 🌶️
Stay on top of digital marketing trends by following industry blogs and podcasts
Practice creating mock campaigns for real brands to apply what you're learning
Get hands-on experience with tools like Google Analytics and social media management platforms
Collaborate with classmates on group projects to simulate real-world agency work
Watch "The Social Dilemma" on Netflix for insights into social media marketing ethics
Read "Contagious: Why Things Catch On" by Jonah Berger for viral marketing strategies

Common pre-requisites for Interactive Marketing Strategy

Introduction to Marketing: This course covers basic marketing principles and concepts. You'll learn about the 4 Ps (product, price, place, promotion) and how to analyze market trends.
Digital Media Fundamentals: This class introduces you to various digital platforms and their uses. You'll get a solid foundation in creating and managing digital content across different channels.
Consumer Behavior: In this course, you'll study how and why people make purchasing decisions. It's crucial for understanding how to target and engage with your audience effectively online.

Classes similar to Interactive Marketing Strategy

Social Media Marketing: Focuses specifically on marketing through social platforms. You'll learn about content creation, community management, and paid social advertising.
Search Engine Optimization (SEO): Dives deep into improving website visibility in search results. You'll learn about keyword research, on-page optimization, and link building strategies.
Content Marketing: Explores the creation and distribution of valuable content to attract and retain customers. You'll learn about storytelling, content strategy, and measuring content performance.
Digital Analytics: Covers tools and techniques for measuring online marketing efforts. You'll learn how to use data to make informed marketing decisions and optimize campaigns.

Marketing: Focuses on understanding consumer needs and creating strategies to promote products or services. Students learn about market research, branding, advertising, and digital marketing.
Digital Media: Combines elements of technology, design, and communication. Students learn to create and manage digital content across various platforms, including social media and websites.
Business Administration: Provides a broad understanding of how businesses operate. Students learn about management, finance, and marketing, with the option to specialize in areas like digital strategy.
Communication Studies: Explores how information is shared and received in various contexts. Students learn about media theory, public relations, and digital communication strategies.

What can you do with a degree in Interactive Marketing Strategy?

Digital Marketing Manager: Oversees all digital marketing efforts for a company or brand. They develop strategies, manage campaigns, and analyze results across various online platforms.
Social Media Strategist: Creates and implements social media marketing plans. They manage social accounts, create content, and engage with followers to build brand awareness and loyalty.
Content Marketing Specialist: Develops and executes content strategies to attract and retain customers. They create various types of content, from blog posts to videos, and measure their performance.
SEO Specialist: Focuses on improving a website's visibility in search engine results. They conduct keyword research, optimize website content, and build quality backlinks to increase organic traffic.