5 min read•Last Updated on August 15, 2024
Media shapes public opinion and social norms, influencing how we perceive issues and behave. It has the power to reinforce stereotypes or challenge them, set agendas, and frame debates. This responsibility comes with ethical obligations to be accurate, fair, and considerate of potential consequences.
Film and media can be powerful tools for social change, raising awareness and inspiring action. Documentaries, social media campaigns, and diverse storytelling can amplify marginalized voices and shift public discourse. However, media can also spread misinformation or trivialize important issues, highlighting the need for critical media literacy.
Term 1 of 21
Agenda-setting is the process by which media organizations influence the importance placed on the topics of the public agenda. It shapes public discourse by determining which issues are highlighted and discussed, effectively guiding the public's perception of what is significant or worthy of attention. This process underscores the responsibility of film and media in shaping societal values and informing public opinion, emphasizing how they can direct focus towards specific issues while sidelining others.
Term 1 of 21
Agenda-setting is the process by which media organizations influence the importance placed on the topics of the public agenda. It shapes public discourse by determining which issues are highlighted and discussed, effectively guiding the public's perception of what is significant or worthy of attention. This process underscores the responsibility of film and media in shaping societal values and informing public opinion, emphasizing how they can direct focus towards specific issues while sidelining others.
Term 1 of 21
Agenda-setting is the process by which media organizations influence the importance placed on the topics of the public agenda. It shapes public discourse by determining which issues are highlighted and discussed, effectively guiding the public's perception of what is significant or worthy of attention. This process underscores the responsibility of film and media in shaping societal values and informing public opinion, emphasizing how they can direct focus towards specific issues while sidelining others.